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May 9, 2022 Jodie DuBreuil

Why You Shouldn’t Let Just Anyone Design Your Website

Reasons to Hire a Professional Website Design Company

Owning a business in today’s world means understanding digital marketing. This means having a user-friendly website for your business that can be easily found by search engines and stands out from your competition. What many businesses may not realize is that the process involves much more than just building a website itself. When designing a website you need to think about content creation, SEO, and effectively getting your business message across to visitors to your site.

Reasons to Hire a Professional
Website Design Company

Website design isn’t as easy as you think. If you think you can save a ton of money by creating a website on your own, or asking a friend or a student to do it for you, then you’re approaching the whole web design process with the wrong mindset. Hiring a professional website designer or website design company provides you and your business with numerous benefits that you won’t get by just letting anyone design your website.

DIY website builders have limitations.

Website design trends are always changing.

Slow loading sites can impact your search results rankings.

A website design company will give you access to website maintenance services and helpful technical support.

It’s crucial for your website to be optimized for search results.

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of users are less likely to return to a website after a bad experience point

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of first impressions of websites are related to design

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of website credibility comes from the design itself

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of users are less likely to engage with a website with a bad mobile-friendly design.

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of consumers shop with a competitor after a poor user experience

DIY Website Builders Have Limited Options

There are several website builders out there, such as SquareSpace and Wix, that make it easy to create a website. If you ask a friend, or maybe a high school or college student, to make a website for your business, they’re probably likely to use a website builder. While using website builders can be tempting, they aren’t the best way to fully develop a website for your company.

DIY Website Builders Have Limited OptionsWebsite builders are limited to what the specific platform can support, and you can’t just move your website to a different platform if you find the platform too restrictive in what you can do. You would have to completely start over from scratch. These site builders are also known for having content marketing and SEO limitations. Site builders can have security pitfalls as well that could expose your website to viruses or hackers.

All of these limitations could increase your website expenses significantly in the long run. Having a professional design your website from the beginning will help you easily avoid these limitations and potential issues. Working with a website design company, such as Precision Marketing Partners, can also give you access to professionals who can also help you with content and SEO, and other marketing services crucial to your business.

Professional Website Designers are Aware of Trends

Website design trends are always changing, and it’s easy to end up with an outdated looking site. You may think a design is great from an aesthetic point of view, however, it may be a bit old-fashioned in your field today. A professional website designer can advise you on current website design trends and make sure your business website looks modern and up to date with the latest design trends.

Custom Website Designs Are UniqueCustom Website Designs Are Unique

A custom website is one built not using pre-designed templates, such as those often found with website builders, particularly the free ones. With templates, you choose a pre-designed layout, add a few features, fill in the content, and your site is ready to go. While this is a convenient way to build a website, it leaves a lot to be desired in terms of design and features. With such a convenient option, odds are there will be several other websites out there with a similar, if not identical, style as yours and make it difficult for your brand to stand out from the competition. In fact, 73% of companies invest in design to help their brand stand out from the rest.

Your Website Needs to be User Friendly

Professional website designers are extremely knowledgeable when it comes to “usability” and how this concept is important with the user experience, as well as Google rankings. Your website needs to be easy for the average user to navigate. When it comes to purchasing products, users don’t want to have to spend several minutes looking for payment methods or purchase options. 

Your Website Needs to be User Friendly

While you want your site to have a modern, aesthetically pleasing design, you also need it to be functional and intuitive. A professional web design company can help you do both. 88% of users are less likely to return to a website after a bad experience point and 42% would leave a site due to poor functionality. There are several other user-friendly design factors that cause visitors to leave a website:

  • Slow loading webpages
  • Non-responsive website
  • Bad navigation
  • Outdated design
  • Poor content structure
  • Obtrusive use of audio/video

Get High-Quality Work 

Get High-Quality Work

Looks matter in today’s expansive world of websites. 94% of first impressions of websites are related to design and 75% of website credibility come from the design itself. With so much at stake for your business when it comes to attracting new customers, you don’t want to risk just letting anyone design your website. 

One of the key benefits of hiring a professional website designer or web design company to create your business website is the higher quality of work. Your site needs to be easily accessible across both desktop and mobile devices, user-friendly, and bug-free. A high-quality website will ensure visitors come back to your site. If your site is poorly designed, it will leave a bad first impression on visitors, leading to high bounce rates and low conversion rates among other problems. 

  • It takes a mere 50 milliseconds for a web visitor to form an opinion about your site.
  • 38% of visitors will leave if the layout of your site is unattractive.
  • 85% of consumers get the feel of a website before making a purchase decision

Professional website designers know how to set up content, create navigation, and choose the right image placement to make sure your site looks as professional and credible as possible.

Utilizing Quicker Loading Speeds

It’s essential that your website loads quickly, and it’s becoming increasingly more important with Google’s recent updates that place more emphasis on page load speeds. Slow loading sites typically have higher bounce rates, which in turn can impact your search results rankings. In addition to lower rankings, a slow loading site can also cause potential customers to leave your business’s website for your competition:

  • 70% of consumers say that page speed affects their willingness to buy from an online retailer.
  • A slow load time can increase shopping cart abandonment by 29.8%. 

Numerous elements affect your website’s speed, such as web design elements. Web design professionals will know how to design your website and minimize impact to your page load speeds.

Mobile Optimization

As previously mentioned, your website needs to be accessible via mobile devices, such as smartphones and tablets. In 2021, 54.8% of internet traffic came from mobile devices, and the percentage will likely keep increasing for years to come. More than 50% of users are also less likely to engage with a website with a bad mobile-friendly design. A current trend shows that sites with a design that’s fluid and similar to apps are typically more successful on mobile devices. Your website needs to have a quality responsive design, something that a professional web designer will know how to do.

Mobile Optimization

As previously mentioned, your website needs to be accessible via mobile devices, such as smartphones and tablets. In 2021, 54.8% of internet traffic came from mobile devices, and the percentage will likely keep increasing for years to come. More than 50% of users are also less likely to engage with a website with a bad mobile-friendly design. A current trend shows that sites with a design that’s fluid and similar to apps are typically more successful on mobile devices. Your website needs to have a quality responsive design, something that a professional web designer will know how to do.

Get User Support

Get User Support

Working with a professional website designer or website design company will also give you access to website maintenance services and helpful technical support. With this user support, you can rest easy with the knowledge that if something goes wrong with your website, a professional will be available to help fix any issues. Working with a website design company may also include other services, such as content creation and SEO services, to further improve the success of your website.

If you let someone design your website who isn’t a professional, he or she may not be as knowledgeable with some of the technical bugs that may arise or how to fix the problem. As for website builders, the customer technical support can sometimes leave a lot to be desired, and doesn’t provide the same personalized user support you receive from a professional web designer.

SEO-Focused Website Design

While many website designers have a basic understanding of SEO, they are not experts. They typically know enough to avoid any basic SEO mistakes, but optimizing websites for search engines can be a complex process. It’s crucial for your website to be optimized for search results in order to attract visitors and potential customers. A professional website designer will likely know what is required to have a well optimized site for search engines, such as Google, or will have an SEO expert on their team.

Convert More Leads

Web design can play a significant role in lead conversion. If your website is designed well, visitors will naturally spend more time on your site, which in turn, can lead to more conversions. Well-placed navigation, accessible buttons, and overall user-friendly site all lead to potential customers browsing your site longer and reducing “bounce rate,” or the percentage of users who leave your site without taking any actions. 

  • The visit-to-order conversion rate for well-designed websites can be as much as 200% higher than that of poorly designed sites.
  •  89% of consumers shop with a competitor after a poor user experience.

Poor web design and clutter are often the main causes of high bounce rates. A professional web designer will know how to create both a strong online presence and a great user experience.

With so much that goes into creating a well designed website, don’t let just anyone design a site for your business. To build a strong online presence for your business, you need to consider the full range of website services a professional website design company can provide to help your business succeed. A professional will take care of everything that goes into creating a user-friendly website that will attract visitors so you can focus on what you do best: running your business.

Schedule a free consultation to discuss your needs. 

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