Why You Need to Hire a Professional Website Design Company
Owning a business in today’s world means understanding digital marketing. This means having a user-friendly website for your business that is easily found by search engines and stands out from your competition. What many small businesses may not realize is that the process involves much more than just building a website itself.
When designing a website you need to think about your site through your user’s as well as the search engines’ eyes:
- Is your site visually appealing to the user and can they easily find what they need?
- Is your content developed and displayed so that the search engines can easily index your site?
- Are you adding new content consistently so that the search engines are triggered to crawl your site?
- Are your most important messages said crisply and are they in all the right places?
DIY website builders have limitations.
Website design trends are always changing.
Slow loading sites can impact your search results rankings.
A website design company will give you access to website maintenance services and helpful technical support.
It’s crucial for your website to be optimized for search results.
Reasons to Hire a Professional Website Design Company
Creating an effective website isn’t as easy as all the ads out there can make it seem. It all comes down to what you need your site to do for your business. Hiring a professional website designer or website design company provides you and your business with numerous benefits that you won’t get by just letting anyone design your website.
DIY Website Builders Have Limited Options
There are several website builders out there, such as Squarespace and Wix, that make it easier on the surface to create a website. If you ask a friend, or maybe a high school or college student, to make a website for your business, they’re likely to use a website builder. While using website builders can be tempting, they aren’t the best way to get a fully developed website for your business.
- Website builders are limited to what the specific platform can support.
- When you inevitably find the platform can’t do what your business needs it to, you will have to start over.
- Site builders are known for having content marketing and SEO limitations.
- Site builders can have security pitfalls, exposing your website to viruses or hackers.
All of these limitations add up to significantly increased costs in the long run. Having a professional design your website from the beginning will help you easily avoid these limitations and potential issues. Working with a website design company, such as Precision Marketing Partners, gives you access to experienced professionals who can provide a site that does what you need at a price that may pleasantly surprise you.
Designers are Aware of Trends
Website design trends are always changing, and it’s easy to end up with an outdated-looking site. You may think a design is great from an aesthetic point of view; however, it may not look the way or perform how it needs to satisfy your customers. A professional website designer can advise you on current website design trends and make sure your business website looks modern and performs for your success.
Custom Website Designs
A custom website is one built for YOUR business’s success and not using pre-designed templates, such as those often found with website builders, particularly the free ones. With templates, you choose a pre-designed layout, add a few features, fill in the content, and your site is ready to go. While this is convenient, it isn’t custom to your needs and it isn’t unique to your brand. Odds are high that there will be several other websites out there with a similar, if not identical, look and feel to yours. You’re building an identity – a brand – and your site to show how you stand out from your competition. That is why 73% of companies invest in design to help their brand stand out from the rest.
Custom Website Designs
A custom website is one built not using pre-designed templates, such as those often found with website builders, particularly the free ones. With templates, you choose a pre-designed layout, add a few features, fill in the content, and your site is ready to go. While this is a convenient way to build a website, it leaves a lot to be desired in terms of design and features. With such a convenient option, odds are there will be several other websites out there with a similar, if not identical, style as yours and make it difficult for your brand to stand out from the competition. In fact, 73% of companies invest in design to help their brand stand out from the rest.
Your Website Needs to be User Friendly
Professional website designers are extremely knowledgeable when it comes to “usability” and how this concept is important to the user experience, as well as Google rankings. Your website needs to be easy for the average user to navigate. When it comes to purchasing products, users don’t want to have to spend several minutes looking for payment methods or purchase options.
While you want your site to have a modern, aesthetically pleasing design, you also need it to be functional and intuitive. A professional web design company can help you do both. 88% of users are less likely to return to a website after a bad experience point and 42% leave a site and don’t return due to poor functionality.
Get High-Quality Work
Looks matter in today’s expansive world of websites. 94% of first impressions of websites are related to design and 75% of website credibility comes from the design itself. With so much at stake for your business when it comes to attracting new customers and maintaining the ones you have, you want your website to PERFORM.
One of the key benefits of hiring a professional website designer or web design company to create your business website is the higher quality of work. Your site needs to be easily accessible across both desktop and mobile devices, user-friendly, and bug-free. A high-quality website will ensure visitors come back to your site. If your site is poorly designed, it will leave a bad first impression on visitors, leading to high bounce rates and low conversion rates among other problems.
- It takes a mere 50 milliseconds for a web visitor to form an opinion about your site.
- 38% of visitors will leave if the layout of your site is unattractive.
- 85% of consumers get the feel of a website before making a purchase decision
Professional website designers know how to set up content, create navigation, and choose the right image placement to make sure your site looks as professional and credible as possible.
Utilizing Quicker Loading Speeds
It’s essential that your website loads quickly, and it’s becoming increasingly more important with Google’s recent updates that place more emphasis on page load speeds. Slow loading sites typically have higher bounce rates, which in turn can impact your search results rankings. In addition to lower rankings, a slow loading site can also cause potential customers to leave your business’s website for your competition:
- 70% of consumers say that page speed affects their willingness to buy from an online retailer.
- A slow load time can increase shopping cart abandonment by 29.8%.
Numerous elements affect your website’s speed, such as web design elements. Web design professionals will know how to design your website and minimize impact to your page load speeds.
Your website needs to be accessible via mobile devices, such as smartphones and tablets. In 2021, 54.8% of internet traffic came from mobile devices and 78% of searches originated from these same devices, and the percentage will likely keep increasing for years to come. More than 50% of users are also less likely to engage with a website with a bad mobile-friendly design. A current trend shows that sites with a design that’s fluid and similar to apps are typically more successful on mobile devices. Your website needs to have a quality responsive design, something that a professional web design company knows how to do.
Your website needs to be accessible via mobile devices, such as smartphones and tablets. In 2021, 54.8% of internet traffic came from mobile devices and 78% of searches originated from these same devices, and the percentage will likely keep increasing for years to come. More than 50% of users are also less likely to engage with a website with a bad mobile-friendly design. A current trend shows that sites with a design that’s fluid and similar to apps are typically more successful on mobile devices. Your website needs to have a quality responsive design, something that a professional web designer will know how to do.
Get User Support
Working with a professional website design company also gives you access to website maintenance services and helpful technical support. With this user support, you can rest easy with the knowledge that if something goes wrong with your website, a professional will be available to help fix any issues. Working with a website design company may also include other services, such as content creation and SEO services, to further improve the success of your website.
As for website builders, the customer technical support often leaves a lot to be desired, including long wait times on the phone and solutions that don’t resolve the issue. A professional design company removes this stress.
SEO-Focused Website Design
While many website designers have a basic understanding of SEO, they are not experts. They typically know enough to avoid any basic SEO mistakes, but optimizing websites for search engines can be a complex process. It’s crucial for your website to be optimized for search results in order to attract visitors and potential customers. A professional website design company will likely know what is required to have a well-optimized site for search engines, such as Google, or will have an SEO expert on their team.
Convert More Leads
Web design can play a significant role in lead conversion. If your website is designed well, visitors will naturally spend more time on your site, which in turn, can lead to more conversions. Well-placed navigation, accessible buttons, and an overall user-friendly site all lead to potential customers browsing your site longer and reducing the “bounce rate,” or the percentage of users who leave your site without taking any actions.
- The visit-to-order conversion rate for well-designed websites can be as much as 200% higher than that of poorly designed sites.
- 89% of consumers shop with a competitor after a poor user experience.
Poor web design and clutter are often the main causes of high bounce rates. A professional web design company will know how to create both a strong online presence and a great user experience.
With so much that goes into creating a well-designed website, don’t let just anyone design a site for your business. To build a strong online presence for your business, you need to consider the full range of website services a professional website design company can provide to help your business succeed. A professional will take care of everything that goes into creating a user-friendly website that will attract visitors so you can focus on what you do best: running your business.