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December 20, 2021 Jodie DuBreuil

10 Reasons Your Business Needs SEO Services

As the entire planet shifts to searching for information and buying goods online, the need for SEO (search engine optimization) is essential if you want your business to be found for the services and products your customers need. Whenever someone searches for a keyword or phrase relevant to your business in Google, you want your site to be the one they click on. This means your website needs to be findable by search engines. 

With ever increasing competition, trying to rank high on the Search Engine Result Page (SERP), it’s crucial to have a solid SEO strategy in place. SEO leads to more visibility, leads, and eventually revenue. It’s also become the most cost-effective and viable way to both understand customers and reach them in key moments. 

What is SEO?

SEO stands for “search engine optimization” and is the process of taking actions to help a piece of content or website rank higher on search engines such as Google. In other words, SEO means optimizing a piece of online content so search engines show it towards the top of their search results page when someone searches for something. Better visibility of your content in search results helps raise brand awareness and attract more potential customers to your business.

How Does SEO Work?

Search engines, like Google, use bots to crawl the pages on websites, collecting information as they go and indexing them. After this information is indexed, algorithms analyze the pages using hundreds of different ranking factors to determine the order in which the pages should appear in the search results for a given search query. One of the reasons why SEO is so important is the fact that you can’t pay the search engines for higher organic search rankings like you can with paid search ads.

Why SEO is Important for Business

Around two trillion searches are made on Google every year, making SEO a crucial part of any business’s digital marketing strategy. An SEO plan, especially for small businesses, plays a significant role in achieving more visibility and bringing in more traffic to your website. This in turn leads to more opportunities to convert site visitors into customers, particularly for local businesses. SEO can be a valuable tool for building brand awareness and positioning your business as a trustworthy and authoritative expert in your industry. Keep reading for the reasons why your business needs SEO services.

Why Your Business Needs SEO Services

SEO can be a time-consuming, complex process that requires hard work and knowledge of what Google is looking for in a website or content. While most businesses know they need SEO in some way, many put it on the back burner. Hiring SEO services can take this important aspect of your marketing strategy off your plate and help ensure your business succeeds in the massive online world.

Organic Search is the Primary Source of Website Traffic

As the primary source of traffic to websites, organic search plays a massive role in the website performance of most businesses. It’s also a critical part of the sales funnel and getting users to convert to customers. While Google holds more than 90% of the worldwide search engine market, that doesn’t mean other search engines don’t contribute to the visibility of a business. However, since Google owns such a considerable portion of the organic search market, its guidelines are important to follow. Professional SEO services can help you make sure you’re following their guidelines.

  • Over 50% of all trackable website traffic come from organic search 

  • Search engines drive 300% more traffic to websites than social media

  • 70-80% of people ignore paid search results, choosing to only click on organic listings

Organic Search is the Primary Source of Website Traffic

As the primary source of traffic to websites, organic search plays a massive role in the website performance of most businesses. It’s also a critical part of the sales funnel and getting users to convert to customers. While Google holds more than 90% of the worldwide search engine market, that doesn’t mean other search engines don’t contribute to the visibility of a business. However, since Google owns such a considerable portion of the organic search market, its guidelines are important to follow. Professional SEO services can help you make sure you’re following their guidelines.

  • Over 50% of all trackable website traffic come from organic search 

  • Search engines drive 300% more traffic to websites than social media

  • 70-80% of people ignore paid search results, choosing to only click on organic listings

SEO Builds Trust & Credibility

The goal of SEO is to establish a strong foundation for websites that are discoverable in search results thanks to the brand’s credibility and trust. There are several elements that go into establishing the authority of a brand with search engines like Google.

Over time, authority is achieved as a result of factors such as:

  • optimized content and on-page elements
  • machine-learning signals
  • positive user experience
  • natural links. 

It’s important to remember that credibility, trust, and authority are earned and built over time. Be sure your business is following Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines to ensure successful results.

SEO Builds Trust & Credibility

The goal of SEO is to establish a strong foundation for websites that are discoverable in search results thanks to the brand’s credibility and trust. There are several elements that go into establishing the authority of a brand with search engines like Google.

Over time, authority is achieved as a result of factors such as:

  • optimized content and on-page elements
  • machine-learning signals
  • positive user experience
  • natural links. 

It’s important to remember that credibility, trust, and authority are earned and built over time. Be sure your business is following Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines to ensure successful results.

Local SEO Increases Engagement, Traffic, and Conversions

Thanks to the rise in mobile traffic, local search has become crucial to the success of small and medium-sized businesses. 

  • 93% of consumers use the internet to find a local business
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site
  • Nearly 1 in 3 of all mobile searches are related to location 

The idea of Local SEO is to optimize a business for a specific area, so people can find a business easily and quickly. Professional SEO services can help you optimize your business website and its content for your local area, such as local citations, your Google My Business listing, and your business’s Knowledge Graph panel on Google.

Local SEO can also focus on reviews on sites like Google, Yelp, and other review sites. Reviews are especially important for the following reasons:

  • 82% of consumers read online reviews for local businesses

  • 91% of consumers say positive reviews make them more likely to use a business

  • 88% of consumers trust online reviews as much as they trust personal recommendations

Local SEO Increases Engagement, Traffic, and Conversions

Thanks to the rise in mobile traffic, local search has become crucial to the success of small and medium-sized businesses. 

  • 93% of consumers use the internet to find a local business
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site
  • Nearly 1 in 3 of all mobile searches are related to location 

The idea of Local SEO is to optimize a business for a specific area, so people can find a business easily and quickly. Professional SEO services can help you optimize your business website and its content for your local area, such as local citations, your Google My Business listing, and your business’s Knowledge Graph panel on Google.

Local SEO can also focus on reviews on sites like Google, Yelp, and other review sites. Reviews are especially important for the following reasons:

  • 82% of consumers read online reviews for local businesses

  • 91% of consumers say positive reviews make them more likely to use a business

  • 88% of consumers trust online reviews as much as they trust personal recommendations

Good SEO Also Means a Better User Experience

Since everyone wants maximum visibility and better organic search rankings, user experience has become a major priority for businesses. Optimal user experience has become crucial to better rankings as Google has learned how to interpret user experiences and a positive user experience has become a greater factor in the success of a website.

There are many reasons to focus on creating a better user experience for website visitors.

Here are just a few:

  • Google rolled out a Page Experience Update as a way to ensure search engine users have a better website experience. 

  • 40% of people abandon a website that takes 3 seconds or longer to load.

  • A 1-second delay in page response can result in a 7% reduction in conversions.

Good SEO Also Means a Better User Experience

Since everyone wants maximum visibility and better organic search rankings, user experience has become a major priority for businesses. Optimal user experience has become crucial to better rankings as Google has learned how to interpret user experiences and a positive user experience has become a greater factor in the success of a website.

There are many reasons to focus on creating a better user experience for website visitors.

Here are just a few:

  • Google rolled out a Page Experience Update as a way to ensure search engine users have a better website experience. 

  • 40% of people abandon a website that takes 3 seconds or longer to load.

  • A 1-second delay in page response can result in a 7% reduction in conversions.

SEO is Constantly Changing and Best Practices Updated

Speaking of Google updates, SEO tactics and best practices are constantly changing, making it crucial for your business to stay on top of any changes in order to have success. This is where hiring a marketing agency for SEO services can help tremendously. An experienced SEO professional will not only be aware of any SEO or Google algorithm updates, they can help you make sure your business website is following the current best practices and help you make any necessary changes. 

SEO is Constantly Changing and Best Practices Updated

Speaking of Google updates, SEO tactics and best practices are constantly changing, making it crucial for your business to stay on top of any changes in order to have success. This is where hiring a marketing agency for SEO services can help tremendously. An experienced SEO professional will not only be aware of any SEO or Google algorithm updates, they can help you make sure your business website is following the current best practices and help you make any necessary changes. 

SEO is a Long-Term Strategy

SEO is not a one-and-done marketing effort for businesses; it’s a long-term strategy. While search engine optimization can have a noticeable impact within the first year of implementing, many SEO-focused actions will continue to have an effect for years to come. The more time, effort, and sometimes budget committed to SEO efforts, the longer and better your website will stand to be a worthy contender in your market.

SEO is a Long-Term Strategy

SEO is not a one-and-done marketing effort for businesses; it’s a long-term strategy. While search engine optimization can have a noticeable impact within the first year of implementing, many SEO-focused actions will continue to have an effect for years to come. The more time, effort, and sometimes budget committed to SEO efforts, the longer and better your website will stand to be a worthy contender in your market.

SEO is the Best Way to Understand Consumers

From understanding large shifts in the market to understanding consumer intent on a more granular level, SEO can tell us a lot about what customers need and want. SEO data can provide clear signals of user behavior and intent in many ways, such as analytics, SERP analysis, and search query data. While some businesses may have trouble understanding and interpreting this data, a company providing SEO services can help you gather the information and insights you need to help your business succeed.

SEO is the Best Way to Understand Consumers

From understanding large shifts in the market to understanding consumer intent on a more granular level, SEO can tell us a lot about what customers need and want. SEO data can provide clear signals of user behavior and intent in many ways, such as analytics, SERP analysis, and search query data. While some businesses may have trouble understanding and interpreting this data, a company providing SEO services can help you gather the information and insights you need to help your business succeed.

SEO is Quantifiable

While you may not be able to calculate the return on investment (ROI) for SEO as easily as you can for paid search, almost anything with search engine optimization can be measured with proper tracking and analytics. The main problem is connecting the dots on the back end. A good SEO professional will know how specific actions are supposed to affect site performance and growth, and will aim at those improvements to help connect the dots. 

SEO services can also help track SEO efforts and progress, helping you know where you were, where you are, and where you’re going.

SEO is Quantifiable

While you may not be able to calculate the return on investment (ROI) for SEO as easily as you can for paid search, almost anything with search engine optimization can be measured with proper tracking and analytics. The main problem is connecting the dots on the back end. A good SEO professional will know how specific actions are supposed to affect site performance and growth, and will aim at those improvements to help connect the dots. 

SEO services can also help track SEO efforts and progress, helping you know where you were, where you are, and where you’re going.

Stay Ahead of Your Competition

Not only does SEO help improve your business’s rankings in search results, it helps you move ahead of your competition. Competitor SEO research can discover how your competitors are ranking for targeted keywords and potentially how you can improve your own site and content to be better than the competition. Ranking above your competitors will lead your business to receive a larger portion of clicks for your targeted keywords. 

There’s also the matter of zero-click results, meaning the user is shown the answer to their search query directly on the Google SERP and their search intent is satisfied without needing to click on any of the search result links. This happens most often when Featured Snippets are shown for a specific keyword or phrase. These are the search results that are sometimes shown directly at the top of Google search results, above the organic search result links.

While there’s no definitive way for your content to appear as a Featured Snippet, actions can be taken to optimize your content for a greater chance of success like content optimization and Schema markup. SEO services can research your competition and help you optimize your site to give you the best…

Stay Ahead of Your Competition

Not only does SEO help improve your business’s rankings in search results, it helps you move ahead of your competition. Competitor SEO research can discover how your competitors are ranking for targeted keywords and potentially how you can improve your own site and content to be better than the competition. Ranking above your competitors will lead your business to receive a larger portion of clicks for your targeted keywords. 

There’s also the matter of zero-click results, meaning the user is shown the answer to their search query directly on the Google SERP and their search intent is satisfied without needing to click on any of the search result links. This happens most often when Featured Snippets are shown for a specific keyword or phrase. These are the search results that are sometimes shown directly at the top of Google search results, above the organic search result links.

While there’s no definitive way for your content to appear as a Featured Snippet, actions can be taken to optimize your content for a greater chance of success like content optimization and Schema markup. SEO services can research your competition and help you optimize your site to give you the best…

SEO Brings New Opportunities to Light

Quality SEO will discover new opportunities for businesses and ways to leverage them to not only be discovered by search engine users, but to shine above the competition. These new opportunities could be in the form of competitor research to find out what your competitors are doing that you’re not, keyword research for popular topics your customers are searching for, ideas for content, and much more. 

By hiring an experienced marketing agency for SEO services, you can rest assured that new opportunities for your business will be found!

SEO Brings New Opportunities to Light

Quality SEO will discover new opportunities for businesses and ways to leverage them to not only be discovered by search engine users, but to shine above the competition. These new opportunities could be in the form of competitor research to find out what your competitors are doing that you’re not, keyword research for popular topics your customers are searching for, ideas for content, and much more. 

By hiring an experienced marketing agency for SEO services, you can rest assured that new opportunities for your business will be found!

Key Takeaways

      • SEO helps customers find your business in key moments that matter. 
      • There are many benefits of SEO: greater brand awareness, long-term growth, trust and credibility, and overall business success. 
      • Consumers will always be looking for and buying products and services online, and businesses will always look for the most cost-effective way to do that. SEO is relatively inexpensive in the grand scheme of things. 
      • SEO strategies are constantly changing, especially with new avenues like voice search and Internet of Things. Professional SEO services can help your business stay on top of current best practices and new trends. 
      • While SEO has its challenges, quality SEO actions are critical to a brand’s web presence both now and in the future. 

Schedule a free 1-hour consultation with Precision Marketing Partners today to help your business get on the right track with SEO.

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