As the entire planet shifts to searching for information and buying goods online, the need for SEO (search engine optimization) is essential if you want your business to be found for the services and products your customers need. Whenever someone searches for a keyword or phrase relevant to your business in Google, you want your site to be the one they click on. This means your website needs to be discoverable by search engines.

In order to rank high on the Search Engine Results Page (SERP) despite ever-increasing competition, it’s crucial to have a solid SEO strategy in place. SEO leads to more visibility, leads, and eventually, revenue. It’s also become the most cost-effective and viable way to both understand customers and reach them in key moments.

What is SEO?

SEO stands for “search engine optimization” and is the process of taking actions to help a piece of content or website rank higher on search engines such as Google. In other words, SEO means optimizing a piece of online content so search engines show it towards the top of their search results page when someone searches for something. Better visibility of your content in search results helps raise brand awareness and attract more potential customers to your business.

How Does SEO Work?

Search engines like Google use bots to crawl the pages on websites, collecting information and indexing it as they go. After this information is indexed, algorithms analyze the pages using hundreds of different ranking factors to determine the order in which the pages should appear in the search results. One of the reasons why SEO is so important is the fact that you can’t pay the search engines for higher organic search rankings like you can with paid search ads.

Why SEO is Important for Business

Around two trillion searches are made on Google every year, making SEO a crucial part of any business’s digital marketing strategy. An SEO plan, especially for small businesses, plays a significant role in achieving more visibility and bringing in more traffic to your website. This in turn leads to more opportunities to convert site visitors into customers, particularly for local businesses. SEO can be a valuable tool for building brand awareness and positioning your business as a trustworthy and authoritative expert in your industry. Below are several reasons why your business needs SEO services.

Why Your Business Needs SEO Services

SEO can be a time-consuming, complex process that requires hard work and knowledge of what Google is looking for in a website or content. While most businesses know they need SEO in some way, many put it on the back burner. Hiring professional SEO services can take this important aspect of your marketing strategy off your plate and help ensure your business succeeds in the massive online world.

Organic Search is the Primary Source of Website Traffic

As the primary source of traffic to websites, organic search plays a massive role in the website performance of most businesses. It’s also a critical part of the sales funnel, or the process by which visitors are converted into customers. Since Google holds more than 90% of the worldwide search engine market, its guidelines are important to follow. Professional SEO services can help you make sure you’re adhering to Google’s standards and best practices.

Over 50% of all trackable website traffic come from organic search
Search engines drive 300% more traffic to websites than social media
70-80% of people ignore paid search results, choosing to only click on organic listings

Organic Search is the Primary Source of Website Traffic

Over 50% of all trackable website traffic come from organic search
Search engines drive 300% more traffic to websites than social media
70-80% of people ignore paid search results, choosing to only click on organic listings

SEO Builds Trust & Credibility

The goal of SEO is to establish a strong foundation of credibility and trust that makes websites more discoverable in search results. There are several elements that go into establishing the authority of a brand with search engines like Google. Over time, authority is achieved as a result of factors like:

Optimized content and on-page elements
Machine-learning signals
Positive user experiences
Natural links.

It’s important to remember that credibility, trust, and authority are earned and built over time. Be sure your business is following Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines to ensure successful results.

SEO Builds Trust & Credibility

Optimized content and on-page elements
Machine-learning signals
Positive user experiences
Natural links

It’s important to remember that credibility, trust, and authority are earned and built over time. Be sure your business is following Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines to ensure successful results.

Local SEO Increases Engagement, Traffic, and Conversions

Thanks to the rise in mobile traffic, local search has become crucial to the success of small and medium-sized businesses.

99% of consumers use the internet to find a local business
76% of people who search on their smartphones for something nearby visit a business within a day
Nearly 1 in 3 of all mobile searches are related to location

The goal of Local SEO is to optimize a business for a specific area, so people can find a business easily and quickly. Professional SEO services can help you optimize your business website and its content for your local area using location pages, local citations, your Google Business Profile listing, and your business’s Knowledge Graph panel on Google.

Local SEO can also focus on reviews on sites like Google and Yelp. Reviews are especially important for the following reasons:

82% of consumers read online reviews for local businesses
91% of consumers say positive reviews make them more likely to use a business
88% of consumers trust online reviews as much as they trust personal recommendations

Local SEO Increases Engagement, Traffic, and Conversions

Thanks to the rise in mobile traffic, local search has become crucial to the success of small and medium-sized businesses.

99% of consumers use the internet to find a local business
76% of people who search on their smartphones for something nearby visit a business within a day
Nearly 1 in 3 of all mobile searches are related to location

Local SEO can also focus on reviews on sites like Google and Yelp. Reviews are especially important for the following reasons:

82% of consumers read online reviews for local businesses
91% of consumers say positive reviews make them more likely to use a business
88% of consumers trust online reviews as much as they trust personal recommendations

Good SEO Also Means a Better User Experience

In 2021, Google rolled out a Page Experience Update as a way to ensure search engine users have a better website experience. It evaluates user experience via a number of factors, such as page abandonment and scroll depth. Websites with a better user experience will ultimately be rewarded with higher rankings in search engine results.

A few key facts related to search rankings and user experience include:

40% of people abandon a website that takes 3 seconds or longer to load.
A 1-second delay in page response can result in a 7% reduction in conversions.
About 70% of visitors will abandon a shopping cart because the buying process is too complex.

Good SEO Also Means a Better User Experience

A few key facts related to search rankings and user experience include:

40% of people abandon a website that takes 3 seconds or longer to load.
A 1-second delay in page response can result in a 7% reduction in conversions.
About 70% of visitors will abandon a shopping cart because the buying process is too complex.

SEO and Best Practices are Constantly Being Updated

Speaking of Google updates, SEO tactics and best practices are constantly changing, making it essential for your business to stay on top of any changes in order to achieve success. This is where hiring a marketing agency for SEO services can help tremendously. An experienced SEO professional will not only be aware of Google algorithm updates, they will help you make sure your business website is following the current best practices and help you make any necessary changes.

SEO and Best Practices are Constantly Being Updated

SEO is a Long-Term Strategy

SEO is not a one-and-done marketing effort for businesses; it’s a long-term strategy. The average page in the top 10 SERPs is more than two years old. While search engine optimization can have a noticeable impact within the first year of implementation, many SEO-focused actions will continue to have an effect for years to come. The more time and effort you commit to your SEO efforts, the longer your website will stand to be a worthy contender in your market.

SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements.
Inbound leads, such as those generated through SEO, cost 61% less than outbound leads, such as those generated through direct mail or cold calling.

SEO is a Long-Term Strategy

SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements.
Inbound leads, such as those generated through SEO, cost 61% less than outbound leads, such as those generated through direct mail or cold calling.

SEO is the Best Way to Understand Consumers

From understanding large shifts in the market to understanding consumer intent on a more granular level, SEO can tell us a lot about what customers need and want. SEO data can provide clear signals of user behavior and intent in many ways, such as analytics, SERP analysis, and search query data. While some businesses may have trouble understanding and interpreting this data, a company which provides SEO services can help you gather the information and insights you need to help your business succeed.

SEO is the Best Way to Understand Consumers

SEO is Quantifiable

While you may not be able to calculate the return on investment (ROI) for SEO as easily as you can for paid search, almost anything with search engine optimization can be measured with proper tracking and analytics. The main challenge is connecting the dots on the back end. A skilled SEO professional will know how specific actions affect site performance and growth, and will aim at making improvements to help increase those actions.

SEO services can also help track your SEO efforts and progress, helping you know where you were, where you are, and where you’re going.

SEO is Quantifiable

SEO services can also help track your SEO efforts and progress, helping you know where you were, where you are, and where you’re going.

Stay Ahead of Your Competition

Not only does SEO help improve your business’s rankings in search results, it helps you move ahead of your competition. Competitor SEO research can help you discover how your competitors are ranking for targeted keywords, and how you can potentially improve your own site and content to outrank the competition. Ranking above your competitors will lead your business to receive a larger portion of clicks for your targeted keywords.

There’s also the matter of zero-click results. These are the search results that are sometimes shown directly at the top of Google search results, above the organic search result links. With zero-click results, the user is shown the answer to their search query directly on the Google SERP, and their search intent is satisfied without any clicking necessary. This happens most often when Featured Snippets are shown for a specific keyword or phrase.

While there’s no definitive way to make your content appear as a Featured Snippet, actions can be taken to optimize your content for a greater chance of success.

Not only does SEO help improve your business’s rankings in search results, it helps you move ahead of your competition. Competitor SEO research can help you discover how your competitors are ranking for targeted keywords, and how you can potentially improve your own site and content to outrank the competition. Ranking above your competitors will lead your business to receive a larger portion of clicks for your targeted keywords.

While there’s no definitive way to make your content appear as a Featured Snippet, actions can be taken to optimize your content for a greater chance of success.

SEO Brings New Opportunities to Light

Quality SEO can also help you discover new opportunities for your business. These new opportunities could be in the form of competitor research, keyword research for popular topics your customers are searching for, ideas for content, and much more.

By hiring an experienced marketing agency for SEO services, you can rest assured that new opportunities for your business will be found!

SEO Brings New Opportunities to Light

By hiring an experienced marketing agency for SEO services, you can rest assured that new opportunities for your business will be found!

Key Takeaways

- - SEO helps customers find your business in key moments that matter.
  - SEO can help generate greater brand awareness, better long-term growth, more consumer trust, and more overall business success.
  - SEO is a cost-effective way to help consumers find and buy products and services online.
  - SEO strategies are constantly changing, and professional SEO services can help your business stay on top of current best practices and new trends.
  - While SEO has its challenges, quality SEO actions are critical to maintaining a brand’s web presence both now and in the future.

Schedule a free 1-hour consultation with Precision Marketing Partners today to help your business get on the right track with SEO.

What is SEO?

How Does SEO Work?

Why SEO is Important for Business

Why Your Business Needs SEO Services

Organic Search is the Primary Source of Website Traffic

Over 50% of all trackable website traffic come from organic search

Search engines drive 300% more traffic to websites than social media

70-80% of people ignore paid search results, choosing to only click on organic listings

Organic Search is the Primary Source of Website Traffic

Over 50% of all trackable website traffic come from organic search

Search engines drive 300% more traffic to websites than social media

70-80% of people ignore paid search results, choosing to only click on organic listings

SEO Builds Trust & Credibility

It’s important to remember that credibility, trust, and authority are earned and built over time. Be sure your business is following Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines to ensure successful results.

SEO Builds Trust & Credibility

It’s important to remember that credibility, trust, and authority are earned and built over time. Be sure your business is following Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines to ensure successful results.

Local SEO Increases Engagement, Traffic, and Conversions

Local SEO can also focus on reviews on sites like Google and Yelp. Reviews are especially important for the following reasons:

82% of consumers read online reviews for local businesses

91% of consumers say positive reviews make them more likely to use a business

88% of consumers trust online reviews as much as they trust personal recommendations

Local SEO Increases Engagement, Traffic, and Conversions

Local SEO can also focus on reviews on sites like Google and Yelp. Reviews are especially important for the following reasons:

82% of consumers read online reviews for local businesses

91% of consumers say positive reviews make them more likely to use a business

88% of consumers trust online reviews as much as they trust personal recommendations

Good SEO Also Means a Better User Experience

A few key facts related to search rankings and user experience include:

40% of people abandon a website that takes 3 seconds or longer to load.

A 1-second delay in page response can result in a 7% reduction in conversions.

About 70% of visitors will abandon a shopping cart because the buying process is too complex.

Good SEO Also Means a Better User Experience

A few key facts related to search rankings and user experience include:

40% of people abandon a website that takes 3 seconds or longer to load.

A 1-second delay in page response can result in a 7% reduction in conversions.

About 70% of visitors will abandon a shopping cart because the buying process is too complex.

SEO and Best Practices are Constantly Being Updated

SEO and Best Practices are Constantly Being Updated

SEO is a Long-Term Strategy

SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements.

Inbound leads, such as those generated through SEO, cost 61% less than outbound leads, such as those generated through direct mail or cold calling.

SEO is a Long-Term Strategy

SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements.

Inbound leads, such as those generated through SEO, cost 61% less than outbound leads, such as those generated through direct mail or cold calling.

SEO is the Best Way to Understand Consumers

SEO is the Best Way to Understand Consumers

SEO is Quantifiable

SEO services can also help track your SEO efforts and progress, helping you know where you were, where you are, and where you’re going.

SEO is Quantifiable

SEO services can also help track your SEO efforts and progress, helping you know where you were, where you are, and where you’re going.

Stay Ahead of Your Competition

SEO Brings New Opportunities to Light

By hiring an experienced marketing agency for SEO services, you can rest assured that new opportunities for your business will be found!

SEO Brings New Opportunities to Light

By hiring an experienced marketing agency for SEO services, you can rest assured that new opportunities for your business will be found!

Key Takeaways

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